Mobile Web Applications

In 2008, worldwide mobile access to the Internet exceeded desktop computer-based access for the first time. No web-enabled business today can afford to ignore the explosion in the smart phone and hand held tablet market.

In the early years of the mobile web, Internet access was provided through “native” applications supplied by the device manufacturer or network, or sold individually through app stores. This created a problem for web site owners who wished to be linked to any type of mobile device since each device demanded its own application software. This meant that mobile applications had to be created in at least four different versions to cater for the four best selling devices - Apple, Android, Blackberry and Microsoft – a major cost factor

Fortunately, this situation is changing and today the distinction between generic mobile web applications vs. device or network specific native applications in terms of speed and accessibility is disappearing – the gap is closing fast.

DogHouse Media are mobile web specialists who offer solutions that cater to all devices on any public network. To do this, we make the most of the mobile device's extended capabilities and provide the user with a "mobile application" that is available via the devices' web browser. This app sources its content from your main website and you can offer a download of the app free of charge on your site.

Native applications are still faster than mobile web applications, and they do have the advantages of working off line and adding a shortcut to the device’s menu, BUT DogHouse mobile web solutions are far more cost-effective, not device or provider specific, and provide maximum accessibility to your site. They are also easily automatically upgraded, an important advantage, since Mobile Web performance is constantly improving.