Magento - Front-end

Magento has a very strong front-end structure that is comprised of themes, interface and blocks.

A theme is the integration of layouts, templates and skins, and the variety of these Magento offers can be exploited to create a more interesting, user-friendly and visibly attractive front-end store.

What customers see upon visiting your store is determined by the interface that you select through the administration panel. The interface is essentially a combination of themes, which defines the customer's visual experience and the functionality of your store front.

Magento frames the structure on a store front page using blocks to create a logical and consistent way of managing the spread of images and information. Navigation is facilitated by structural blocks that define segments of the page while content blocks contain the data to be presented.

Upon this structural foundation, Magento has created an ever-expanding host of innovative features to make your customer's online retail experience as easy, enjoyable and profitable as possible. Here is a brief selection:

Filtered and layered navigation

This is a terrific useability feature that used Magento's advanced attribute structure to allow customers to browse through all products and filter for certain parameters. For instance, if a customer is looking for an electronics item in the $200-$400 price range, and made by a specific brand, the store front interface allows them to quickly and conveniently recover only the search results that match their query.

Compare tool

Comparison of two different products is easy and intuitive, as Magento has a feature that allows the customer to see the two items side by side, with each attribute and description matched between products.

Checkout and Shipping

A very attractive and efficient single-page checkout removes the mess and confusion that often accompanies the completion of an order, minimising clutter and maximising sales conversions. A very handy tool allows for individual products within the one order to be shipped to different addresses.

Images

The single most important factor in ensuring the success of product presentation is the images that run alongside it. Magento optimises the benefits of visual stimulation by allowing multiple images to accompany each item, with high-definition zoom available for all photos.

Multiple themes

Want to achieve a particular look over the Easter period, or design a special site-wide promotion during the New Year sales? Magento takes all the hassle out of the procedure by customising to your requirements. Once the dates have been set, Magento takes care of the transformation, and returns your website to its regular store front once the time period expires.

The full package

“Magento is the best choice for any serious webshop. If you put all your selection criteria next to each other, it will turn out that Magento is a fully-fledged Ecommerce platform. Magento is a true platform for growth.” - Falco van der Maden, SBS Broadcasting, Holland.

Magento is an Ecommerce platform that combines heavyweight detail and flexibility at the back-end with nimble, 'fleet of foot' interface and ease-of-use options at the front-end to ensure your company's customers enjoy the optimum convergence of depth and simplicity. Magento offers the versatility to customise your website to the nth degree, and its scalability is indicative of its universal applicability. Whether running a smaller Ecommerce website with several hundred products in the store front, or maintaining many store fronts containing tens of thousands of products through one integrated back-end, we can utilise Magento's essential framework to optimise each client's individual outcomes.

We use Magento because it represents the latest and the best in software development methods and techniques, and offers our clients the highest standard of design solutions. It's the cat's pyjamas and the bee's knees, quite simply. Contact DogHouse Media to find out how Magento can help grow your business online.