Magento - Back-end

Perhaps Magento's most attractive aspect is the freedom and independence it affords Ecommerce businesses to run their own online store front, which it achieves through impressive back-end functionality. Non-technical staff can easily maintain and manage all facets of the online shop.

Unlike most alternative solutions, Magento allows its users to control multiple websites, or store fronts, from one administration panel. Be it store fronts in various languages, or websites tailored to different clientele, everything is managed from one back-end. By centralising operations, Magento facilitates efficiency to a degree that other solutions can't compete with.

A creative and precise product management system is crucial to the success of any Ecommerce business, as the product is your store's backbone. Magento has a robust attribute system which ensures your products are consistently tailored to your store front. Its architecture is such that every aspect of each product (price, colour, style, images etc.) is termed an 'attribute', from images to meta keywords. Whether the interest is in detailed intricacies or in optimising placement and arrangement of products, Magento allows you to be as precise or as generic as desired.

Other features:

Customer Accounts Detailed information about your customer base, including order status and history, recently ordered items, and user-generated content (i.e. customer reviews and tags.)

Order Management Edit, create and complete new orders from administration panel, and automatically generate email notification of orders.

Promotions and Marketing Unlimited combinations of promotions allow for numerous marketing campaigns, while flexible coupons afford tailoring to specific stores, time periods, categories etc.

Search Engine Optimisation Incorporates Google site maps; URLs may be entirely rewritten.