Search Engine Optimisation (SEO)
There is no point in having an online presence if no-one in the marketplace can find it. Search Engine Optimisation (SEO) is one of the most crucial components of an organisation’s digital strategy.
The SEO landscape is continually evolving as search engines strive to deliver the best matches for search queries. Results are no longer just url listings, they also include video, images, news and social media feeds. Every component of your site needs to be considered as an opportunity for individuals to locate and arrive directly at your site door. A planned, strategic and ethical SEO campaign is essential for you and your business to get the most from your website. By optimising for search engines, you open up multiple entry points to your site so that users are directed immediately to the relevant page for their search.
DogHouse Media can help you define your SEO goals for long term growth in the digital space. Our SEO offering is completely bespoke so we only create a strategy and work plan based on your individual needs as a business.
An effective SEO campaign has the potential to drive huge ROI for your business and as part of our SEO offering Doghouse Media can help you with:
- Keyword Analysis and Selection
- Current Performance Benchmark Report
- Site Speed Audit and Recommendations
- Competitor Audits
- Full Technical Site Audit
- Content Site Audit
- Sitemap Generation
- Image Optimisation
- Monthly Reporting
- Quarterly Review Meetings
We have a two-tired approach to SEO for our clients websites - First of all we deconstruct a website in a similar way to a search engine scanning for content. We check it for indexability to ensure that search engines can 'see' the site, website architecture to ensure that content is structured so that users and search engines can clearly navigate through the site and understand the purpose of each page. We also perform an overall technical audit to identify any critical issues that could be hindering the performance of the site.
We then look at the offsite factors which predominately revolve around link building (link building refers to the process by which links are established between relevant websites to improve overall listing rankings). Search engines are very knowledgeable about link building tactics and actively look to penalise sites with a manipulated link profile. At DogHouse Media, our link building work ensures that each client site has a natural link portfolio with only target, relevant links pointing to your site to allow your site maximum visibility across key search queries.
If you want to start driving more organic traffic to your site through Google, or any other search engine, then contact DogHouse Media today.
