X.Commerce - Ebay’s Promise For A Revolution In The Online Marketplace

In the weeks leading up to Christmas, ebay launched their new open platform X.Commerce. This launch followed ebay’s purchase of Magento a few months ago to serve as the e-commerce backbone of it's new platform. X.Commerce is described as a one stop shop that aims to bring together all of the commercial strengths of the ebay family of products in an open, new and innovative distribution channel; offering greater choice and access in the marketplace.

Ebay believes this new platform will take the E out of e-commerce, integrating a shopper’s online and offline experience into a seamless process. It will focus on mobile integration (across a range of smart phone devices and applications) and faster payment processes. It will also provide merchants with analytical integrations via Adobe Analytics and Milo (i.e local shopping comparisons and search ability) and new identity authentication and log-in technology, via ebay’s new PayPal Access. It also offers integration to other capabilities via ebay, iship, ZONG, RedLaser and edialog.

Like other open source offerings, X.Commerce offers a cost effective solution to scaling products and adapting to technological changes in the future, as well as the flexibility to expand as the individual business grows into the future.

For our current merchants, this launch simply means more choice into the future. All current site retail components will continue to work and be supported, with the option for an easy upgrade available in the future. The ease of this upgrade would be guaranteed by the fact that X.Commerce uses Magento as its platform base in the first instance. It is likely that Magento clients will also ultimately benefit from the launch of X.Commerce through more funding, more directed future attention and greater traction within the marketplace.

The future is likely to see X.Commerce also integrate with social media platform Facebook using Facebook’s new Open Graph Technology in Magento and X.Commerce developments.

X.Commerce marketers believe that “those who get on first will get there the fastest” and given DogHouse Media’s existing and extensive experience in Magento developments we are well positioned to ensure our clients will be the first among those who get there the fastest.

The products' hub and further information is available at:


For further resources:

  • http://www.forbes.com/sites/tomiogeron/2011/10/12/ebays-platform-play-for-shopping-online-and-offline-x-commerce/
  • http://www.forbes.com/sites/tomiogeron/2011/10/12/live-from-ebays-x-commerce-launch-a-new-commerce-platform/
  • http://www.powerretail.com.au/pureplay/ebays-x-commerce-what-it-means-for-merchants/
  • http://www.internetappdeveloper.com/?p=1361
  • http://www.zdnet.com/blog/btl/ebay-pushes-mobile-commerce-with-where-purchase/47598
  • http://www.zdnet.com/blog/btl/ebay-pushes-ahead-on-mobile-payments-with-zong-acquisition/54863
  • http://www.internetappdeveloper.com
  • http://online.wsj.com/article/SB10001424053111904106704576578910854137104.html
  • http://gigaom.com/2011/06/06/ebay-acquires-magento-builds-a-commerce-os/

For developers

  • https://www.x.com/developers/x.commerce/products/x.commerce-developer-package-overview
  • https://www.x.com/devzone/articles/magento-101-technical-overview-part-1
  • https://www.x.com/devzone/articles/magento-101-technical-overview-part-2

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